How to sell security with Bruce Schneier

Bruce Schneier in his insightful post explains why security is tough sell. He explains how this has to do with the economic theory, called Prospect Theory, developed by Daniel Kahneman and Amos Tversky in 1979, which later formed the basis of a Nobel Prize.

Of course, the best way is to read the post, and the reader is encouraged to do it, but the gist is to build security into the basic product offering. In our case, build security into the software we design.